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Booming Niche Online Storefront

Calhoun City, Mississippi (Calhoun County)

Internet - Business Services (B2B) | Wholesale/Dist. - Nondurable Goods

Asking Price $2,200,000 Inventory $35,873* 
Gross Income $1,076,381 Real Estate  
Cash Flow $400,917 Year Established 1998
FF&E N/A Employees 0

* included in the asking price

** not included in the asking price

A complete Turn-Key Internet-based wholesale/ retail business. The sale includes an exclusive national online distributorship/dealership agreement for Original Products (T-shirts, shoes, apparel and accessories). Online storefront includes: Inventory management, customer service management (CSM), Order management, Full reporting features, Executive Dashboard that displays sales, COGS, trending, popular products, and historical data. Site is fully integrated with Google and is easily editable by administrator, Google Analytics are set up and show CPC advertising info., Google maps include dealer network information and dealer locations throughout the Southeast. All advertising is easily maintained through online interfaces. The online store markets an exclusive line of t-shirts, shoes, apparel and accessories. The product line includes distinctive and unique designs and colors, regional and state-specific expressions, institutional sports boosterism and Christian-based themes. Merchandise ranges between $14.95 for caps, T-shirts beginning at $17.95 and $22.95 for thongs at retail. Merchandise, at cost, ranges from $3.00 for shoes to $7.00 for printed T-shirts. An existing agreement between the manufacturer-designer and a constant flow of concepts submitted through the Internet ensure both the exclusivity of the brand name and designs as well as an ongoing stream of new products. The concept has been in business for more than ten years. The fast-growing distribution system has been established for one year.

Facilities: The site can be sold as a relocatable asset or can be left in place and a distributor agreement can be reached that will administer the day-to-day operations of the business. Due to the close proximity of manufacturing and the absence of shipping costs, it is advantageous to keep the business in its current location.

Competition: The online brand is exceedingly strong. It claims a very loyal customer base that accepts the brand over any other. There are no suitable substitutes for their products based on customer loyalty. Most customers become repeat customers. The store is in a league of its own. There is no real competition for this niche. While there are other manufacturers that have recently entered into the market, none have the resources and systems of the store.com.

Growth/Expansion: The opportunity for growth lies in expansion of the existing dealer network to all 50 states and a broadened product line developed and licensed by the manufacturer appealing to regional customer tastes and customs. Currently, the business is adding between 10-15 dealers per month and has customers in all 50 states.

Support/Training: 10 days of on-site training, 30 days of phone support, transfer of ownership of domain, transfer of ownership of MySpace page, transfer of ownership of website which includes inventory management, CSR, Executive tools and remote management, setup of buyers merchant account and set up of banking deposits, all inventory and inventory shelving.

Reason Selling: Other business interests.

Business listed by

Terry Gonzalez

(601) 672-8501


Southeast Business Advisors


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